Friday, 17 June 2016

MVidEG3 Black Veil Brides - In The End

Black Veil Brides are an American rock band based in Hollywood, California. The group formed in 2006 in Cincinnati, Ohio and is currently composed of Andy Biersack, Ashley Purdy, Jake Pitts, Jinxx and Christian "CC" Coma. [Wiki]

TRACK: In The End
GENRE: Rock
DIRECTOR: Patrick Fogarty
YEAR: 2012





Has a lot of views which shows that they are quite popular in their genre of rock.

Mise-en-scene + Location
- The music video starts off with a low angle shot of people walking in black clothing and carrying flags with the bands logo or symbol.
- Use of a lens flare to signify the sun is bright.
- Location seems to be in a wide plane of land with nothing around it.
- Lead singer is wearing leather and has a cross earring which represents the rock vibe being more gothic.
- Narrative is being shown through shots of the band performing as well.
- Lots of flashes of lights when the band is playing to convey the sense of the rock genre.
- Lead singer and the rest of the band seem to take part in the narrative.
- Lots of high angle shots of the band playing in different locations with different lighting.
- Flashes of light on a girl character from the narrative, surrounded with people in masks and cloaks.
- Narrative is being told is quite clear but ends with a climax in which the audience can predict what would happen.(preferred reading?).
- Narrative seems to be non-linear and an open narrative at the ending so that the audience have to guess what happens to the character.
- Male gaze - a girl is the center of the narrative? she is wearing shorts but covered in black paint.
- Full drum kit, electric guitars 3, mic stands are all used.

Editing + Cinematography
- The music video starts off with a low angle shot.
- Shot of  the band playing in the middle of the vast land with full drum kit and guitars but no microphone.  
- Cuts between shots to show the fast pace of the song.
Crane shot of a girl with a mask covering her face.
- Cuts are quite fast throughout the video.
- Lots of close ups and mid shots of the guitars and the drums
- Symbol is shown in flashes with the editing cutting between the band.
- Longer shots have less cuts.
- Camera is at an angle for some of the shots of the drummer.
- Shots of the instruments being played.
- Some low angle shots of the lead singer to connote power

Star Treatment
 - Star Treatment - lead singer is given a lot of single but also shots with the band.
- Lead singer is looking into the camera for the most of the video. - Direct address to the audience.
- Lead singer is part of the narrative which shows that he is performing.
- Lead singer is lip syncing but without a microphone in front of him.  

Intertextuality
- Lots of religious imagery.
- The lead singer has a name on the back of his leather jacket which says 'Prophet' which in religion it means someone who has claimed to be contacted by the supernatural or the divine, and to speak for them, serving as an intermediary with humanity, delivering this newfound knowledge from the supernatural entity to other people.
- The other band members also have names on their back but it is not very visible with the types of shots shown. They each have a name that has something to do with their character personalities or something about them.
- The Destroyer (a person or thing that destroys something).
-  Mystic (a person who seeks by contemplation and self-surrender to obtain unity with or absorption into the Deity or the absolute, or who believes in the spiritual apprehension of truths that are beyond the intellect.)

- The Mourner ( a person who attends a funeral as a relative or friend of the dead person).

- Deviant (departing from usual or accepted standards, especially in social or sexual behavior).


 - Lots of crosses are shown in the video.
- Lead singer does the sign of the cross.
- People dressed in masks and all black clothing resemble the devil.
- Symbols are shown like the one below which is symbolic to the band but maybe the audience won't understand the symbol.


Visuals + Lyrics
- Some of the words go with what is happening.
- "As my soul's laid to rest, what is left of my body? Or am I just a shell?" - the lead singer carries the young girl and lays her on the ground. 
- " I have commandeered an army" - The band logo is being painted on a flag. 
-  " Born a saint, but with every sin I still wanna be holy" - The lead singer does the sign of the cross which suggests Christianity.
 
 
Genre Characteristics
 - Band members are wearing leather which is quite iconic in a rock band.
- Using instruments in their video.
- Lots of shots with the band in different locations.
- Many uses of cuts between band and narrative.

Target Audience
 - Target audience would be between the ages of 16 to 25 years old.
- The fan base for Black Veil Brides has become younger and the older audience have become disinterested.
- The rock genre has quite a wide audience as many teenagers and young adults like to listen to rock music.

Conventions?
- Narrative vs. performance
- Costume
- Lighting
- Colour scheme
- Props
- This music video follows the conventions of the rock genre.
- Lots of shots of the band playing is conventional to the rock genre.
- There is a darkness to the narrative
- There is some performance between the band and the characters in the narrative.
- Black Veil Brides have changed a lot since they came out, wearing less makeup but still trying to be theatrical with their performances.

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