Tuesday, 30 August 2016

MVidEG10 Company - Justin Bieber

ACT: Justin Bieber
TRACK: Company
GENRE: Electropop, R&B
DIRECTOR: Rory Kramer 
YEAR: 2016

Justin Drew Bieber is a Canadian singer and songwriter. After a talent manager discovered him through his YouTube videos covering songs in 2008 and signed to RBMG, Bieber released his debut EP. [Wiki]

Mise-en-scene + Location

-          Starts off with a variety of locations and settings
-           Lots of scenes of Justin going onstage for his concerts
-          Lots of concert tour scenes with the fans
-          Main location is the tours with some behind the scenes shots
-          One scene with snow and Justin snowboarding – tracking shot
-          Another scene in a deserted field
-          Skateboard park with a low angled shot
-          Some behind the scenes of his photoshoots

Editing + Cinematography + Sound

-          Editing is fast paced with lots of cuts
-          The scenes are a variety of close ups and long shots with some mid shots
-          There are a lot of tracking shots and panning shots
-          Some handheld camera movements
-          Cuts are very rapid and shows a lot of low angle shots of him onstage
-          Mostly focuses on Justin Bieber on stage or behind the scenes – close ups
-          Has the music starting straight away – non diegetic as he isn’t lip syncing or showing that he is singing to the camera

Intertextuality
-          Lots of reference to his own concerts
-          Concert tours
-          Lots of his own advertising with the photo shoots

Target Audience
-          Females from the ages 10 to 25 years old
-          Males from the ages 14 to 25 years old
-          Mostly attracts a female audience because of the focus on himself
-          Males are attracted by his fashion style

Conventions
-          Scenes of his concerts
-          Lots of different costumes/outfits
-          Fans are featured in the video
-          Fast paced
No narrative to the video mostly performance based

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