Friday, 30 September 2016

Genre Specific MV6 - Calvin Harris - Feel So Close

- Dancers performing 
- Different styles of dancing 

ACT: Calvin Harris 
TRACK: Feel So Close 
DIRECTOR: Vincent Haycock  
YEAR: 2012

Adam Richard Wiles, known professionally as Calvin Harris, is a Scottish record producer, singer, songwriter and DJ.[Wiki]

Mise-en-scene + Locations 

- Petrol Station
- Different groups of people dancing
- Shows different people in different locations listening to the same song.
- Singer lip-syncs to the song
- Lots of mid-shots and close ups of the singer

Editing + Cinematography + Sound 
- Music starts with diegetic sound of the radio
- Video cuts to the beat of the song but slightly delayed.
- Lots of long shots and mid shots of the people and scenery.
- Editing starts to build up for the chorus and then goes back to slower editing.

Star Treatment 
- Singer is lip-syncing
- Lots of close ups and mid shots of singer
- Singer participates in the video.

Performance, Narrative or Concept?
- This music video is a narrative and performance-based video. Includes dancers of different ethnicity and style of music. Includes the artist singing in the video and being part of the narrative.

Representation + Audience 
- Caucasian male, aged 32 years old
- Audience would be between the ages 15 to 29 years old
- Calvin Harris is known for dating different singers including Taylor Swift and Ellie Goulding.

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