Wednesday, 26 October 2016

Artist Case Study 1: Justin Bieber - Q1 to Q10

Justin Bieber is signed toDef Jam RecordingsThe Island Def Jam Music GroupIsland RecordsRBMG RecordsSchool Boy Records. These are all major labels. The Def Jam Record label have signed all of these artists below. 
The label Island Records have signed lots of artists. Here is a link to the rest of the artists that they have signed with. 

RBMG has a special profit-sharing business deal with Universal owned Def Jam Recordings. [Wiki] RBMG has Universal music   Group and Island Def Jam Music Group as its parent companies

School Boy Records also has Universal as its parent company. This label has signed on many artists including, Ariana Grande, Asher Roth, Black Eyed Peas, CL, Dan + Shay, EDEN, Hilary Duff, Justin Bieber, Kanye West, Karlie Kloss, The Knocks, Lil Dicky, Martin Garrix, Moxie Raia, PSY, Rixton, Sheppard, Steve Angello, Todrick Hall, Tori Kelly, Usher, Vic Mensa, and more.

All these records have many different artists who create a variety of music. There is not any specific genre but many. There are quite a few pop artists but also bands and rappers. Justin Bieber is considered to be a global artist. He is known all around the world and has toured the US, UK and Europe . He first started out as a Pop artist and then later on changed his genre of his music to be more EDM and Contemporary R&B.  

His core target audience would be teenagers and young adults from ages 10 to 24 years old. And his secondary audience might be younger or much older people both females and males. When he first started out it, his primary audience were tween's and younger kids from 5 to 13 but then his music changed and his audience became older and his music is targeted to a wider audience. [Article about Justin Bieber's change in audience]

Most of his common themes are about his own love life. A lot of his songs are about girls and especially his Purpose album is about his break up with singer Selena Gomez. His lyrics are about love, from the song 'Let Me Love You' - 2016, he sings "Let me love you, let me love you, I won't give up na na na". 

- Justin Bieber started off in 2008 with YouTube videos of song covers.
- Usher, who is a singer, signed Justin Bieber to Def Jam Records at age 14.
- Source from Article by ABC News
- He released his debut album called 'My World' with the hit single 'One Time' at 12 on the charts.
- His next album was 'My World 2.0'  released in 2010 with the hit single 'Baby' and 'Never Say Never' released in 2011.
- His third album was called 'Believe' in 2011 with the hit single 'Boyfriend' in 2012.
- He made a collection of songs with the title 'Journal'. 2014
- Finally he came out with his 2015 album called 'Purpose'.
- He has been arrested several times for drinking while under the influence, drag racing, and other things.


Many people hated his song 'Baby'

His newer music has much more likes and less hatred then his older songs.

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