Friday, 30 December 2016

Mock Essay Q1B

Q1B. Analyse one if your productions in relations to narrative

In relation to ideas about narrative I will be discussing my A2 Music Video. The song I chose was ‘Where Are U Now’ by Skrillex and Diplo featuring Justin Bieber. For my Music Video I worked solo. The genre I chose was Electronic Dance Music.
Original Music Video 

My Music video was a performance and narrative based video. Using Firth’s theory, he stated that a performance is when the artist or band is on stage performing to an audience or when they are lip-syncing while in a studio setting

Here is an example of a Band performing: 

For a narrative there are different types which include linear or non-linear or simple broken narratives (Link to a previous post I made about the different narrative structures).

I chose a linear narrative, which has a couple who are happy while the girl’s ex-boyfriend is singing and looks sad. I used Levi-Strauss’s binary oppositional theory with the conflicts of happy VS sad and male VS female. With the singer I had the mood of these using close-ups and mid shots to convey emotions of unhappiness. I used a happier mood for the couple to signify the oppositional emotions in my Music Video with the couple going to the shopping center and eating together, I also had them at a house eating and chatting on the couch.
Andrew Goodwin believed that there’s conventions that make up a Music Video, he found out that there are seven different steps in creating a music video. (Link to the list from a previous post). One of the steps I used from his list was the relationship between visuals and lyrics for my narrative, I had the singer looking upset while the lyrics said ‘where are you now’ which I interpreted it as him wanting to find out what his ex-girlfriend was up too. While I analysed the lyrics I could put shots of the singer between shots of the couple to signify that they are no longer together and that she has moved on. The lyrics and the music of the song was most important if I wanted to signify all the right genre conventions of the EDM genre. There were sad parts of the song which were the verses, that is where I tried to convey the singer as upset but when it came to the performance I had the singer looking energetic.

The theorist’s Bulmer and Katz created the Uses and Gratifications theory about how the audience seek to satisfy their own needs. Their theory is made up of five different stages that an audience would watch a certain ‘media text’. One of their stages is the ‘personal identity’ which I could apply to my female audience, as they would be able to relate to the certain situation between the singer and the girl. A male audience would use the stage of information about relationships for their own identity. 

The theorist Stuart Hall believed that an audience should read the meaning of a text and not just the text. I used his theory on audience when thinking of the narrative for my music video. For my music video the audience would be active and understand the message in my video. I created verisimilitude with the couple as I was able to get an actual couple who were very natural when together. The singer was convincing as his lip-syncing was in time with the music. Also his costume was convincing as it was similar to what Justin Bieber himself wears, he wore ripped jeans and a long t-shirt but also a snapback and a coat with Nike sneakers. The DJ’s were quite convincing as they had equipment like keyboards and a sound control system, they also wore headphones to make it seem like they were making the music.

Furthermore I used the theorist Carol Vernallis who believed that music is the key to the video not the images shown in the actual music video. I could apply this to my Music Video as I considered the music in my video the most important because of all the different drops and the music changing from fast to slow, from lyrics to instrumental music. I did consider the kinds of images/clips I was going to put into my video and I tried to use many editing effects like layering, cross-cutting, stacking up clips and even reversing clips to convey the change in music. I conveyed the changes within the music well by using all these effects and it emphasized the performance from the singer more than the narrative. I wanted to focus mostly on performance throughout my music video and not so much on the narrative but I included ‘clips’ of a couple as Vernallis quotes “design images with the song as a guide”. I was only using the narrative part as a guide for the audience to think about what the song’s message is.

In conclusion my Music Video had a narrative which had elements of stereotyping, sadness, happiness and different uses of the Goodwin theory. A last theorist that helped me create the story was Todorov’s narrative theory, which I applied parts of to my Music Video. My narrative was typical for a song by Justin Bieber and the couple element anchored the narrative even more. The performance from the ‘singer’ was also anchoring the narrative as it conveyed the emotion of the singer and set the mood for the video. The use of Vernallis further anchored the music and emphasized the music then the story being told. Using Bulmer’s and Katz theory helped me to understand what the audience might watch my video take away from it. I was able to understand what a female audience might take and what a male audience might take in from my video with both results being different. 

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