Monday, 13 February 2017

Notes from class

General Conventions of a music video + Notes from class

- Intertextuality - post modernism - Baudrillard - simulacra - Kristeva 
- Firth's 1 of 3 (or 2) Narrative/Performance/Concept - Andrew Goodwin linked to lyrics and visuals - linear and non-linear 
- Stereotypes - male gaze - laura mulvey - post feminism and feminism 
- Dance Routine - copycat (Angus Young) - iconic dance moves - Michael Jackson
- Verisimilitude - lip-syncing, playing, authentic performance - concerts 
- Voyeurism/notion of looking - direct gaze, audience engagement, Uses and Gratifications theory - Guns & Roses 
- SFX - layering, slow motion (short takes? - youth), emphasis on the drop
- Costume changes in Music videos 
- Product placement in videos - goes with intertextuality 
- Titles in music videos are rare but small minority of videos have them 
- The same goes for the name of the Auteur or music video director 
- 1 Shot video - counter-conventional - U2, The Pixies, The pharcyde 
- Diegetic intro - Spice girls with 'Wannabe' or Daft Punk 
- Lip-dub - almost in the style of a lip-dub
- Panic! At The Disco - Uses a whip tilt in filming which is new as there is a pan tilt already 
- Todorov's narrative theory - Equilibrium, disruption, recognition, repair, new equilibrium 
- Music Videos are designed to be watched several times - replay 

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