Sunday, 26 March 2017

Notes on Media Language

Influences 
- how my singer is represented - eval Q1a
- the female gaze is also a common thing in music videos and films
- simulacra which describes how nothing in music videos are original anymore 
- web 2.0 - David Gauntlett - interaction between audience and artist 

- Representation - genre and audience
- Feminism - male gaze, focus on body parts 
- Highly sexualised women 
- Sexist - rap videos have women twerking 
- Miley Cyrus, Lady Gaga, Rihanna - reflecting and normalising image of women. 
- Post Fem - traditional women - denoting examples of post fem and why. 
- Dress is not too tight, make up is heavy but changed throughout 
- Showing conventions of a text to an audience also trying to undermine the text. 
- Framing - Self objectification - framed a part of her body - normative representation
- Judith Butler - We learn to perform feminity/masculinity 
- Stereotyping - girls with short hair as lesbians. 
- The makers of the text are aware of the conventions and audience
- Deconstructionism - deconstructing a 'text' - breaking down the 4th wall
- Simulacra - representation of a representation 
- Anton Corban - Photographer for U2 than made music videos and became a film director/maker. 
- 'Depeche mode - It's No Good 
- Over the top music video of sleazy people in MV's. 
- Meta-narrative - 
- Post Mod - can't use any grand theory, explains how the world works without any 'isms'. 
- POV shots of the singer looking at bodies - low cut top, clevage, extreme close up - not centrally frames, shallow field of focus 
- Media Language - MV's in general are quite sexist. 

Web 2.0 
- O'Reilly - coined the term for Web 2.0 
- His definition - second stage of development of the Internet, making it more dynamic or user generated content and the growth of social media. 
- For my own music video, i have been able to create a Lyric Video using 'fans' of the artist. Thus creating a UGC and making the audience producers. I have created social media accounts for my artist which gives both the audience and artist a platform in which they can communicate with. 
- David Gauntlett
- Web 1.0 - was for passive audiences downloading information and reading web-sites
- Web 2.0 - is where user generated content is everywhere and can be made by anyone
- 'the text' means nothing as there are several drafts of our Music videos.

- EAA - Explanation, Analysis, Argument 
- EX - Examples from our own and from real 'texts' 
- Semiotics - fixed definition/interpretation - passive
- Passive audience - values for media text 
- Active audience - their impact on the 'text'  
- Key Element - media language and audience overlap 
- A name and a phrase is all we need for web 2.0 but in detail. 
- Look for key phrases - Dan Gillmor 'the former audience' or 'we media'. 
- We are examples of 'we media' as we have created a MV and a website although we are not professionals. 
- Early internet - we produce content and you consume it - web 1.0 
- Web 2.0 is a two way interactive concept - active audience 
- Shifting from a one way top down modal to an interactive and dynamic model.
- 'An architecture of participation'. - O'Reilly 
- Facebook - full of 'we media' content
- tweets, commenting, sharing, liking - UGC - bands/artists getting fans to participate 
- Brigid Cherry - fans are making their own versions of films or music videos. 
- Lady Gaga -Little Monsters - users make fan art, poetry, videos by her audience but distributed by Lady Gaga. 
- Convergence - blurring platforms 
- UGC - simulacra - Baudrillard 
- Ex - audience feedback and how you used their feedback to improve your production. 
- Lyric Video - producers becoming the audience 
- Unboxing video could be useful to make 
- Fans and artists are mkaing unboxing videos - UGC 
- MANGER - media language, audience, narrative, genre, editing, representation. 
- Ideas and how they emerged - CRUD 
- Vernallis theory - narrative, the music comes first and the visuals after. 
- 'The text' what text? 
- 'One' by U2 
- Simulacra - white stripes 
- Has no recognisable elements of the Goodwin theory 
- Pixies - Velouria 

- Goodwin - here are features of Music Videos but doesn't engage with feminism, male gaze, misogyny. 
- Lily Allen - hard out here - representation, fem 
- Engaging with the audience and sexism. 

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